And that's where the Search Engine Optimization Bible comes in. .. uments into PDF files, right from their Google home page once the gadget has been added. SEO: Search Engine Optimization Bible. Read more · SEO: Search Engine SEO: Search Engine Optimization Bible, 2nd Edition. Read more · Search Engine . SEO Bible Free Books Download PDF / Free Books Online / Free eBook Download PDF / Free Link Building How To Build Links To Website For Seo Traffic.
|Language:||English, Spanish, Portuguese|
|Distribution:||Free* [*Sign up for free]|
SEO: Search Engine Optimization Bible From keyword research and search analytics to SEO tools and more! ad spend drives anywhere from The Art of S. The year of was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair. You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version for example, "www. Path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there. A fragment in this case, " info" generally identifies which part of the page the browser scrolls to.
Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used. Navigation is important for search engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.
Plan your navigation based on your homepage All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors.
Unless your site has only a handful of pages, you should think about how visitors will go from a general page your root page to a page containing more specific content. Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
Many breadcrumbs have the most general page usually the root page as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup 28 when showing breadcrumbs.
Create a simple navigational page for users A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors. Best Practices Create a naturally flowing hierarchy Make it as easy as possible for users to go from general content to the more specific content they want on your site.
Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found.
Link to related pages, where appropriate, to allow users to discover similar content. Avoid: Creating complex webs of navigation links, for example, linking every page on your site to every other page. Going overboard with slicing and dicing your content so that it takes twenty clicks to reach from the homepage.
Avoid: Requiring script or plugin-based event-handling for navigation Avoid: Letting your navigational page become out of date with broken links. Creating a navigational page that simply lists pages without organizing them, for example by subject. Show useful pages Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom page 30 that kindly guides users back to a working page on your site can greatly improve a user's experience.
Blocking pages from being crawled through the robots. Providing only a vague message like "Not found", "", or no page at all. Using a design for your pages that isn't consistent with the rest of your site.
Simple URLs convey content information Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. URLs like the one shown in the following image can be confusing and unfriendly.
If your URL is meaningful, it can be more useful and easily understandable in different contexts. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice.
Best Practices Use words in URLs URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Choosing generic page names like "page1. Using excessive keywords like "baseball-cards-baseball-cards-baseballcards.
Create a simple directory structure Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid: Having deep nesting of subdirectories like " Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document To prevent users from linking to one version of a URL and others linking to a different version this could split the reputation of that content between the URLs , focus on using and referring to one URL in the structure and internal linking of your pages.
If you do find that people are accessing the same content through multiple URLs, setting up a redirect 32 from non-preferred URLs to the dominant URL is a good solution for this. Avoid: Having pages from subdomains and the root directory access the same content, for example, "domain. Optimize your content Make your site interesting and useful Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
Users know good content when they see it and will likely want to direct other users to it.
This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content. Know what your readers want and give it to them Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
Anticipating these differences in search behavior and accounting for them while writing your content using a good mix of keyword phrases could produce positive results. Google Ads provides a handy Keyword Planner 34 that helps you discover new keyword variations and see the approximate search volume for each keyword.
Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report Consider creating a new, useful service that no other site offers.
You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. Best Practices Users enjoy content that is well written and easy to follow. Avoid: Writing sloppy text with many spelling and grammatical mistakes.
Awkward or poorly written content. Organize your topics clearly It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
Avoid: Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation. Create fresh, unique content New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Avoid: Rehashing or even copying existing content that will bring little extra value to users. Having duplicate or near-duplicate versions of your content across your site. Learn more about duplicate content 36 Optimize content for your users, not search engines Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Avoid: Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users. Having blocks of text like "frequent misspellings used to reach this page" that add little value for users. Deceptively hiding text from users 37, but displaying it to search engines. Act in a way that cultivates user trust Users feel comfortable visiting your site if they feel that it's trustworthy.
A site with a good reputation is trustworthy.
Cultivate a reputation for expertise and trustworthiness in a specific area. Provide information about who publishes your site, provides the content, and its goals. Shopping and other financial transaction websites should have clear and satisfying customer service information to help users resolve issues. News sites should provide clear information about who is responsible for the content.
Using appropriate technologies is also important. However, you do need to remember that the quality is equally, if not more important than the number.
Illustrated Guide to Link Building by Search Engine Journal Number of pages: 69 In this very well-written ebook, Search Engine Journal focuses on link building based on acquiring high-quality links through the holistic, fully integrated strategy.
Each technique is described with a focus on the right timeframe of the implementation and the desired result. Download ebook Idea worth sharing: The better these websites perform that already link to you, the more valuable you become. Getting the link is the first start to the relationship.
Understanding SEO Techniques by Tone Number of pages: 25 A very engaging SEO ebook by the Tone Agency structured as a to-do list for 5 important aspects of SEO: keyword targeting, website improvements, social media integration, content creation and quality link building.
Download ebook Idea worth sharing: Search engines, Google especially, have the power to strip your website and your business of its online reputation overnight. It gives you a great overview of both the practices that should be left behind and practices to focus on in the future. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.
It is divided into 6 chapters focused on most important aspects of e-commerce SEO, giving detailed examples and useful tips. Download ebook Idea worth sharing: If you want to run an effective e-commerce SEO campaign, make sure to kick things off with keyword research. It is always good to learn from the professionals and look at the most important topics of Search Engine Optimization from their point of view.
Download ebook Idea worth sharing: Businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online through search engine optimization SEO and inbound marketing.